Valley Forge native and graduate from Agnes Irwin in Rosemont Tory Burch is ditching using models in her latest campaign to take on a thorny issue she feels deserves more attention, writes Jacob Bernstein for The New York Times.

The fashion designer and successful businesswoman launched the campaign titled “Embrace Ambition” on International Women’s Day.

It features a black and white video with a star-studded list of names, such as Julianne Moore, Melinda Gates, Gwyneth Paltrow, Jamie Lee Curtis, Anna Wintour, and Reese Witherspoon. They talk about reclaiming a word that has too often been used to vilify women.

“We embrace ambition,” says Paltrow in the video.

“I can think of a lot of dirty words,” adds Witherspoon. “Ambition is not one of them.”

The proceeds from the sale of bracelets and T-shirts accompanying the campaign will go toward a foundation started by Burch eight years ago to help female entrepreneurs.

Also Burch, who has often donated to the Democratic Party, insists that the campaign is not partisan and is instead meant to unite.

“I have lots of Republican friends,” she said, “and they want their daughters to have the same rights as men.”

Read more about the campaign at The New York Times by clicking here.