Ikea, world’s biggest furniture retailer with U.S. headquarters in Conshohocken, is not shying away from new brick-and-mortar stores in its U.S. expansion plans, writes Trent Gillies for CNBC.

The company known around the world for its stylish and affordable if sometime hard to assemble furniture is planning to expand its local presence on two fronts.

“We’re expanding our e-commerce business, but we are also building more brick-and-mortar,” said IKEA’s U.S. President Lars Petersson in an interview with CNBC.

One of the main reasons for new stores is accessibility, says Petersson. Customers who visit the stores get to experience all the company’s offering in a three-dimensional way, making it easier to envision what it would look like in their homes.

“We are still small on the American market,” noted Petersson, adding that the company is not reaching many regional markets yet.

And while some see IKEA furniture as mostly aimed at students and people living in small spaces, Petersson disagrees with that perception.

“We are really obsessed by people’s life at home regardless of the size or the income of the people living there,” he said. “We see everything from people living in extreme small spaces in inner cities to the suburbs coming to IKEA.”

Watch the entire interview at CNBC by clicking here.