Think Brownstone, the rapidly growing experience design firm with studios in Conshohocken and Center City, will soon be changing its name to Think Company, writes Michelle Caffrey for Philadelphia Business Journal.

The change is meant to reflect the firm’s growth and to focus on the relevant part of its current name while removing the sometimes confusing “brownstone.” This came from the founders’ dreams of having their own design firm in “a brownstone somewhere.”

The company was originally named Brownstone Creative Partners by co-founders Carl White and Brian McIntire, but that caused confusion and brought in applications from architects instead of web designers. The name was changed to Think Brownstone when the firm started searching for an available website URL.

“The “think” part of the name has always been what stuck for the team and clients, so it felt natural over time for the company to emphasize it,” explained McIntire. “’Think Company’ will simplify the name and put more focus on the company’s daily work as UX practitioners: helping people think.”

The new name, new logo, and branding, will be rolled out next month.

Read more about the rebranding at Philadelphia Business Journal by clicking here.