The owner of suburban Philly’s Willow Grove Park Mall and Exton Square Mall in Chester County is redefining the mall experience for a new generation of shoppers. The Pennsylvania Real Estate Investment Trust (PREIT) has recently signed exciting leases for new mall anchors.

Willow Grove Park will soon welcome Primark, the popular European value fashion brand, while Exton Square Mall is set to open the doors of gaming hub Round 1 Entertainment this December and later Whole Foods Market in 2017.

“The addition of these sought-after retailers is indicative of our portfolio transformation,” PREIT CEO Joseph F. Coradino said.

“We are continuing to capitalize on our portfolio of high-quality properties in compelling markets by bringing exciting retail and entertainment destinations, which in turn, further enhances our portfolio. At the same time, we are systematically reducing exposure to select department stores, thereby creating value and driving substantial traffic and sales momentum.”

Elsewhere, PREIT is bringing brands like HomeGoods, DICK’S Sporting Goods and Saks Fifth Avenue OFF 5th to mallgoers.