Rosemont College’s Applications Double after Tuition Reduced
Seven months ago, Rosemont College made an uncommon decision, hoping it would increase its brand awareness.
It’s paying off.
After decreasing its tuition from $32,620 to $18,500, Rosemont has seen its completed applications double from this time last year, writes Dan Norton of the Philadelphia Business Journal.
More than 1,000 prospective students have fulfilled every requirement in Rosemont’s application process versus 523 students around this time in 2015. Rosemont President Sharon Hirsh said this shows that more students are committed to matriculating at Rosemont if they are accepted.
“We don’t call [the applications] complete until everything is in,” Hirsh told Norton. “We’re traditional in that we require the essay, recommendations, transcript, everything. If they’ve gotten all that in, we know they’re serious.”
The application boost shows that families have noticed Rosemont’s ambitious plan, which is being subsidized through its first year by a six-figure donation from a private donor. Hirsh said last September’s decision to cut tuition by 43 percent hinged on data from Sallie Mae, which showed too many students were discounting Rosemont based on its face value.
The small Main Line college took further steps to boost its brand earlier this month when it partnered with Cedar Crest College of Allentown, Bryn Athyn College of Huntingdon Valley, and Widener University of Delaware County to offer those schools’ students a track through its 60-credit counseling psychology master’s program.
Next fall, Rosemont said it expects to increase enrollment of incoming freshmen and transfer students to 215 from 185 in 2015. The long term goal of Rosemont’s tuition strategy is to increase enrollment, but not so much that it hampers Rosemont’s advantages as a small school.
Click here to read more about the effects of Rosemont’s tuition reduction.
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