The Meet Group, the New Hope-based dating app company, has increased its projected annual revenue for the second time this year after launching “Quick,” its new one-to-one video chat feature.

CEO Geoff Cook likens Quick to speed dating in real life, writes Michelle Caffrey at bizjournals.com.

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Advertising had previously made up the bulk of Meet’s revenues, but the company’s move to highlight video, combined with its acquisition last year of a popular German dating app whose users are used to making in-app purchases, has significantly shifted revenue streams away from advertising toward video.

The company said video is more sustainable, can grow faster and is better for the user experience.

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