The O’Connor Group, a dynamic King of Prussia organization led by CEO and founder Marcia Zaruba O’Connor, has announced the launch of Shadow Her, a nonprofit organization dedicated to empowering and supporting women entrepreneurs.

Its six-month program is designed to equip women entrepreneurs with the skills and resources they need to achieve success in today’s competitive business environment.

Business Focus

Shadow Her will focus on key areas of business, including:

• Finance
• Operations and human resources
• Sales and client engagement
• Marketing
• Strategy
• Personal empowerment

The program offers an unparalleled opportunity for participants to attend courses and leadership programs led by experienced women entrepreneurs who are committed to helping women succeed.

With these programs, participants will gain invaluable insights and practical skills that they can apply to their own businesses. 

“With only four percent of entrepreneurs ever achieving $1 million in revenue and less than 1.7 percent of women entrepreneurs reaching that goal, it’s time to change the game,” said O’Connor. “Women entrepreneurs face unique challenges in today’s business world, and Shadow Her is here to help them overcome those challenges and achieve success.”

Ambitious Goal and the Talent to Get There

Shadow Her’s ambitious goal is to help 100 women hit the $1 million dollar milestone over the next seven years.

The program boasts an experienced advisory team whose members include:

• Tanya T. Morris (also known as The Mentor Mogul), president of Mom Your Business, Philadelphia
• Karla Trotman, president, and chief executive officer of Electro Soft, Incorporated (ESI), North Wales
• Elyse Lupin, founder and president of the full-service marketing agency, Elysium Marketing Group, Ambler

Getting Involved

Shadow Her is now accepting applications for its first cohort of participants. All candidates must complete an application by Apr. 30, 2023, to be considered.

To learn more about the program or to apply as a mentee or mentor, visit the Shadow Her website.

It’s destined to be an exciting journey toward empowering women entrepreneurs and changing the game.

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A video look at the challenges females face as entrepreneurs.