Sweetzel Spiced Wafers Is a Montco Original

Rob Borzillo (left), vice president of sales at Sweetzels and his father, Sweetzels president Bob Borzillo
Image via Margo Reed, The Philadelphia Inquirer.
Rob Borzillo (left), vice president of sales at Sweetzels, and his father, Sweetzels president Bob Borzillo.

Sweetzels LogoSpiced wafers — not to be confused with gingersnaps — may be the Philadelphia region’s best-kept secret, writes Carolyn Wyman for The Philadelphia Inquirer.

“It’s so big here,” said Nancy Morozin, who works at the Dining Car restaurant in Northeast Philadelphia and offers customers a milkshake with crushed spiced wafers. “But if you drive 60 miles, they’re like, ‘Spiced — what?’”

The factory-made cookies are popular in the fall and generally belong to one of two brands, both of which have local ties: Sweetzels and Ivins.

Spiced wafers have a fine blend of molasses, cloves, cinnamon, and allspice, which gives the wafers that distinctive flavor over the gingersnap.

The former’s popularity is belied by the company’s world headquarters, which is hidden behind an unmarked door above a Flourtown jewelry store.

“We don’t want to have to deal with people knocking on the door looking to buy cookies,” said Rob Borzillo, who runs the business from that small office with his father and sister.

The latter, meanwhile, is the house brand of Acme, which is based in Chester County.

“Spiced wafers are the original pumpkin latte,” said Acme spokesperson Dana Ward.

Click here to read more about Philly Fall treats is in The Philadelphia Inquirer.

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