Fred Hubler is not only a practitioner and advocate of the retainer-based pricing model – which is an increasingly popular alternative to the Assets Under Management (AUM) model that is commonplace in the advisor industry – but a teacher of it as well, writes Erick Bergquist for WealthManagement.com.

Hubler, the President and Chief Wealth Strategist of Creative Capital Wealth Management Group in Phoenixville, has been featured in American Banker, The Wall Street Journal, and U.S. News & World Report, among other publications, for his success in adopting the retainer-based fee structure. He calls it the “wave of the future” and teaches the model through his online Retainer-Based Academy.

“I take everything I did in my financial advising business and made it so that other advisors could use it,” said Hubler, who boasts more than a quarter-century of advisory experience.

Hubler’s retainer-based business, which he operates alongside his traditional AUM-based fee business, has brought in more clients with more money.

Hubler suggested that customers are more willing to listen to an advisor who is not “hawking proprietary products.” When it comes to a life or car insurance policy, for example, “we’re going to shop the entire spectrum of solutions and bring back to the client the answers for insurance that would fit their goals. As a fiduciary, we’re going to recommend what’s best for the client, even if it doesn’t pass the most money” back to his firm.

Dennis Gallant, a senior analyst at Aite Group, said that – as greater objectivity and transparency comes into play – this type of “advice-based compensation” is “gaining momentum.”

Click here to read more about Fred Hubler and Creative Capital Wealth Management Group at WealthManagement.com.

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