‘Starbucks Delivers’ coming to you soon

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Among Starbucks’ various growth initiatives to combat a lower long-term profit outlook, delivery may well give its sales the biggest kick. (MONTCO.Today file photo)

Too busy to pop out for a quick cup of coffee? Starbucks not only understands, they’re banking on it.

Starbucks facing slowing U.S. sales growth, is joining McDonald’s and other foodservice chains on the delivery bandwagon in a big way: By early next year, nearly a quarter of its more than 8,000 company-operated U.S. stores will offer Starbucks Delivers via Uber Eats, writes Andria Chong for forbes.com. 

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The Seattle giant’s nationwide U.S. delivery debut is coming after tests with Uber Eats in Miami and Tokyo and after learning from its key growth market, China, where Starbucks has expanded delivery to 2,000 stores across 30 cities in just three months via a partnership with an Alibaba delivery unit, Starbucks said Thursday. (Starbucks previously conducted a delivery pilot test in its Seattle home market with Postmates in 2015 that ended in 2016, a Starbucks spokeswoman said.)

But among Starbucks’ various growth initiatives to combat a lower long-term profit outlook that sent its stock lower on Friday, delivery may well give its sales the biggest kick. Why? In the past two years, U.S. mobile orders for delivery and pay at Starbucks’ U.S. company-owned stores have more than doubled to 12% of those stores’ total sales, from 5 percent.

To read the complete story click here. 

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