Ikea, with U.S. corporate headquarters in Conshohocken, is looking at a number of ways to enhance the digital experience for its visitors, including virtual reality.

Ikea is the biggest furniture retailer in the world–a title that the company has managed to hold on to, amazingly, without a serious digital presence. In the age of free Amazon same-day delivery, Ikea still does a vast majority of its sales through its physical stores, writes Mark Wilson for fastcodesign.com.

[uam_ad id=”54865″]

Its commitment to digital is quickly increasing, though. People visited Ikea stores 936 million times last year, but they visited Ikea online 2.3 billion times.

Meanwhile, the company debuted new ways to shop using AR and VR, partnered with the visual AI startup GrokStyle, and acquired the gig economy company TaskRabbit. In short, Ikea is acting more like a tech company than a furniture maker. And within the next few years, the way you think about shopping at Ikea will probably change entirely, as the company is aggressively pursuing a new, digital identity through its evolving wave of experimental apps.

To read the complete story click here. 

[uam_ad id=”54875″]