It’s a trendy name, fitting for a trendy neighborhood. Cross Properties, the developer making things in the Bala Cynwyd section of Lower Merion Township, is using the moniker NoBA for the projects around Bala and Union avenues with three large developments.
“It is short for North Bala Avenue, but it was clearly a signal that fresh ideas are coming,” said Kevin Michals, principal with Cross Properties, writes Richard Ilgenfritz in Main Line Media News.
The comments by Michals were made as he was the keynote speaker at the CityAve Futurecast breakfast and networking event hosted by the City Avenue District.
Cross Properties is behind three large apartment projects in the area around Bala Avenue and Union avenues in the Bala Cynwyd section of Lower Merion.
“Our mission at Cross Properties is to create community,” he said. “We do that with our staff. We do that with neighborhoods. We do that with the residents that live in our communities and, of course, with our investors.”
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