Whole Foods cuts prices again, deeper discounts in store for Prime members

PREIT’s proposal to develop a new, 11-story apartment building at Plymouth Meeting Mall has been met with protests from some residents. Image via the Montgomery County Planning Commission.

Amazon.com Inc. has rolled out another round of Whole Foods Market Inc. price cuts on best-selling grocery products, including even deeper discounts on turkeys for Prime members.

The Prime member discounts offer a peek of what’s to come when Prime becomes Whole Foods’ official in-store rewards program, writes Casey Coombs for Philadelphia Business Journal. 

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Whole Foods has two Montgomery County locations, one at Plymouth Meeting Mall and one in North Wales.

“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” Whole Foods co-founder and CEO John Mackey said in a news release. “We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food,” the story continues.

All customers will be able to purchase select organic ($3.49 per pound) and antibiotic-free ($2.49 per pound) turkeys at reduced prices. Prime members can buy the same turkeys for 50 cents less per pound. Prime subscribers can access the savings by bringing a coupon linked to their Prime accounts into the store or reserving their turkey online for in-store pickup.

All of the lower prices introduced today supplement existing price cuts rolled out after Amazon closed its $13.7 billion acquisition of Whole Foods in August.

Discounted holiday items include 365 Everyday Value canned pumpkin, organic russet potatoes and organic sweet potatoes.

Amazon held a hiring day earlier this month in a bid to add 6,000 new Whole Foods employees for “seasonal and permanent positions, including cashiers, culinary experts and prepared foods specialists.”

To read the complete story click here. 

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