National Spotlight: Mobile phones drive Cyber Monday sales to record highs

By

Apple Chief Executive Tim Cook on Wednesday called for a federal privacy law in the United States. (MONTCO.Today file photo.)

Based on final online sales numbers released at 11 a.m. Tuesday, Cyber Monday became the biggest U.S. online shopping day in history, according to Adobe Analytics Data. The use of mobile devices, especially smartphones, accounted for nearly 40 percent of retail visits and 21.3 percent of  revenue.

Propelled by smartphones, mobile devices generated an all-time high of $2 billion for the first time on Cyber Monday. Adobe reported that a total $6.59 billion had been spent online, a 16.8 percent growth year over year, by the end of the day — nearly $1 billion more than last year’s Cyber Monday haul of $5.6 billion, writes Suzette Parmley for philly.com. 

[uam_ad id=”54865″]


 Tuesday’s numbers confirmed what had been forecast based on preliminary figures. By 10 a.m. Monday, overall web traffic was up 12 percent, with the season average at 5.7 percent. Mobile devices, setting a new record, accounted for 53.3 percent of visits (44.6 percent smartphones; 8.7 percent tablets) and 39.7 percent of revenue (29.8 percent smartphones; 9.9 percent tablets).

Smartphone traffic had grown 21 percent year over year on Monday morning, while revenue from smartphones rose 41 percent rise, a record.

To read the complete story click here. 

[uam_ad id=”54875″]

Stay Connected, Stay Informed

Subscribe for great stories in your community!

"*" indicates required fields

Hidden
MT Yes
This field is for validation purposes and should be left unchanged.
Advertisement