King of Prussia’s Recovery Centers of America, the nation’s fastest-growing drug and alcohol treatment provider, has found its new Chief Marketing Officer in Rich Smith.

The newly appointed CMO brings over twenty-five years of experience in managing marketing teams mostly for banking, insurance, and financial organizations such as Ditech Financial. Before joining RCA, Smith was Ditech’s Chief Marketing Officer where he led the re-launch of the company’s brand, which is now the second top independent mortgage company.

Prior to working at Ditech, Smith served as AIG Bank’s Chief Marketing Officer managing marketing, branding, and product development.

[uam_ad id=”54865″]

In his new role at RCA, Smith is heading up the team in charge of the marketing and branding strategy for the company’s first-rate detoxification, inpatient, outpatient, and ongoing recovery services.

“I am honored to join an organization that has made it their mission to improve and save lives,” said Smith.

He added that as the company’s CMO, he will coordinate the marketing team’s efforts to ensure that “Recovery Centers of America continues to work toward a goal of saving one million lives by providing world-class treatment that is accessible and affordable with evidence-based clinical practices in five-star facilities.”

[uam_ad id=”54875″]