First Priority Bank, headquartered in Malvern, has appointed Laura J. Melfi as Senior Vice President and Director of Cash Management.

In her new position, Melfi will be responsible for the leading the bank’s cash management efforts with a specific focus on the expansion of its existing business relationships, along with establishing new relationships in Chester County.

“We are delighted to have Laura join our team as we grow and continue to expand our capabilities and establish ourselves as the ‘bank of choice’ in our markets,” said David E. Sparks, Chairman and CEO of First Priority Bank.

“We recognize the importance of continually broadening our deposit base and structure, along with our needs to grow municipal, corporate, and consumer businesses through our cash management products and services.”

Melfi has extensive experience in retail business development and operations, as well as commercial and retail cash management.

She spent the last 10 years as Director of Cash Management at DNB First. Prior to DNB, Laura held sales management positions at TD Bank in Plymouth Meeting and at U.S. Bank in Lexington, Ky.

“I was drawn to First Priority because of their reputation for delivering an exceptional cash management experience that combines a robust product offering, coupled with superior customer service, that will allow customers to reduce costs and increase their overall efficiencies,” said Melfi.

Melfi currently serves on the Chester County Chamber Foundation Committee in connection with its annual gala, and is also Vice Chair for the Board of Directors of the W.C. Eagles Field Hockey Club, a nonprofit organization.