The popularity of craft brews is reaching a new high in the country as fans of good beer queue outside breweries such as Ardmore’s Tired Hands Brewing Company awaiting the release of their latest delicious IPA’s, writes Joshua M. Bernstein for The New York Times.
The fan base for special-edition ales that are usually available only in limited quantities has been rising over the last five years.
However, the lines have been getting out of control recently, forcing breweries to take measures such as issuing advance tickets.
The line at Tired Hands reached over 800 during the Milkshake I.P.A. frenzy, but it is usually just folding chairs brought by fans as placeholders while they go inside to drink until the sales start.
“We don’t encourage or discourage chairs,” said brewer and owner, Jean Broillet IV.
Still, the brewery forbids any chairs be placed before noon and it polices the lines.
“It’s a phenomenon, and if you want to work with it,” it will work for you, said Broillet, noting that other nearby businesses are taking advantage of the line to drum up business.
Read more about the brewery’s (sweet) troubles at The New York Times by clicking here.