Horsham’s Toll Brothers Aims to bring Contemporary Design to Philly’s Jewelers Row

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A Philadelphia Common Pleas Court judge heard arguments in February that the 128 S. Seventh St. property should have qualified for historic protections, amid other claims, and is expected to announce her ruling soon. (MONTCO.Today file photo)

Horsham’s Toll Brothers is not backing down to demands from preservationists, instead it is offering new plans for its luxury condo tower in Center City’s Jewelers Row that favors contemporary design with some traditional flourishes, writes Jacob Adelman for Philly.com.

The three buildings at left in this photo are the ones Toll Brothers has acquired in connection with its plan to build a mixed-use residential-retail structure in the heart of Jewelers Row. (Image and caption via Philadelphia Magazine)
The three buildings at left in this photo are the ones Toll Brothers has acquired in connection with its plan to build a mixed-use residential-retail structure in the heart of Jewelers Row. (Image and caption via Philadelphia Magazine)

The latest plans presented to neighborhood group, the Washington Square West Civic Association on January 24, envision a 29-story brick facade building with 115 units rising over the historic Sansom Street shopping area.

Another, even more contemporary looking design with larger windows and less brick was also unveiled.

The plans for the nearly $100 million 702 Sansom Street project were released despite the ongoing protests from preservationists over the demolition of five Jewelers Row buildings that were built in the 18th and early 19th centuries.

The presentation to the Washington Square neighborhood group is a formal step toward gaining final approval for the project from the city.

Brian Emmons, Vice president of Toll Brothers’ City Living division, also pointed out that the majority of the nearby neighbors back the project.

“They believe that having our 200 residents going out onto Sansom Street will bring life and eyes and ears to the street,” he stated.

Read more about the latest plans for Jewelers Row at Philly.com by clicking here.

 

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