Porsche Conshohocken is taking the high road en route to its overall new look.

And like Porsche’s  iconic sports car, the 911, the Porsche Conshohocken renovation took no shortcuts on its way to building a new image that is elegant, modern and welcoming. The multi-million dollar conversion of the 25-year-old Porsche-Audi Ridge Pike outpost once known as Don Rosen Imports into a sprawling complex dedicated to the Porsche mindset perfectly bolsters the German-based corporate identity, writes Gary Puleo in The Times Herald.

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Bruce Hendrixson, General Manager of Porsche Conshohocken, noted: “We are thrilled to unveil this new state of the art Porsche dealership right here in Conshohocken. Our fourth generation facility is one of the first and most advanced in North America. When you represent a phenomenal vehicle such as Porsche, the showroom should reflect that and I can proudly say it truly does.”

The dealership befitting a corporation with a $100 million U.S. headquarters in Atlanta, took nearly two years of construction to complete, noted sales manager Sean Johnson.

Visitors now walk into a “Gen-4” design, one of the first to be unveiled in the country, featuring a new vehicle reception area with valet, and a dual showroom, complete with high-speed WiFi and a floor to ceiling picture window that looks into the service area.

“It’s a Porsche concept and there will be a Gen-5 in the future,” Johnson said. “Once you do a massive renovation like this it’s almost like a ground-up type of thing. In our lounge area, we have things of interest like snacks, the latte machine, a service center with a big screen TV that’s very business oriented, where people can hook up their laptops and their devices. They can see their car being worked on through the glass window and can be here for several hours and not feel like they’re missing out. They can still do their work and be here all day.”

The showroom is divided between new and pre-owned vehicles, Johnson pointed out.

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