Content marketing now a $400 billion business

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businesses tell their own story, through content marketing, instead of in box ads that show up  in newspapers or online. (Image courtesy pixabay.com)

Media has changed so much over the years, that the change is now a given, but the way people advertise their own business has changed immensely. Now, businesses tell their own story, through content marketing, instead of in box ads that show up  in newspapers or online.

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process, writes John Hall in forbes.com.

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For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

One of the most important things in content marketing is, your content should be unique and plagiarism free. You can get help from any free tool like http://plagiarismsoftware.org/.

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.

1. Content marketing is becoming marketing.

In the midst of the daily grind, it’s easy to forget that content marketing as we know it is still a relatively new phenomenon. As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you did when you had time because it took a backseat to more traditional marketing projects and responsibilities.

That’s changed. Where marketing of the past used to push one-sided conversations toward consumers, successful brands know that content marketing opens the door for two-way conversations and relationships with audiences unlike anything before.

To read all five strategies click here. 

To learn how MONTCO.Today can help with your content marketing email partners@montco.today.

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