Innovations like badge swipes, electronic agendas and live streaming are making the business convention experience as seamless and efficient as possible.
At the same time, however, electronic tracking is making it harder for attendees to meet privately and keep their discussions confidential, writes Julie Weed at bizjounrnals.com.
Exhibitors can use attendee beacon data to see who stopped by their booth, how long visitors stayed, on average, and the busiest times. That information can help companies adjust plans for that conference or other events. Other crowd-measuring devices include tracking mats that count how many people step on them and cameras at charging stations.
On the other hand, privacy and security have become issues, “because you don’t want your competitors seeing who you are meeting with,” said Rich Tong, director of strategy for the automotive software company Xevo.
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