Entercom CEO pledges commitment to Philadelphia region

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Harvey Holiday, 73, announced his departure in a Facebook message, which noted that his first day with the station was July 2, 1989. (MONTCO.Today file photo)

David Field, the CEO of Bala Cynwyd-based Entercom  Communications Corp., says that now the reshaping and restructuring of the radio giant is complete, revenues are projected to grow, and now the eyes are on the future.

Field, 55, declined to comment on what he called the “worst-kept secret” in the region — Entercom’s plans to relocate its headquarters and broadcast studios to one location in Philadelphia. Entercom, which owns 235 radio stations nationwide, is based in Bala Cynwyd, and its local CBS Radio studios are scattered throughout the city and the suburbs.

“We are big believers in the city and we want to be part of it,” Field added, writes Bob Fernandez in philly.com.

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In an effort to give the company a boost, Entercom replaced 17 of the 48 Entercom/CBS Radio market managers around the United States, reformatted seven stations to boost ratings, and launched both a new app and the Entercom Radio Network, with Proctor & Gamble, Walgreens, and Indeed.com as advertisers.

It was “the proverbial ‘the bus is going 100 miles an hour and you are changing the tires,’ ” Field said.

In addition, Entercom reached deals to sell surplus property in Los Angeles and Chicago, and is preparing to close on the sale of eight radio stations to the Mormon Church-controlled Bonneville International Corp. The divestiture was required by antitrust attorneys at the U.S. Justice Department as part of the approval for Entercom to acquire CBS Radio.

To read the complete story click here.

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