PREIT positioning Plymouth Meeting Mall to meet the future

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PREIT  announced the next phase of Plymouth Meeting Mall’s transformation with the redevelopment of the property’s Macy’s store. (MONTCO.Today file photo)

Plymouth Meeting Mall will soon be back to full capacity, thanks to a transformation from traditional big box stores. Malls across the country have been struggling as major retailers, once the anchors of these shopping meccas, have been shuttering store fronts at a record pace.

PREIT  announced the next phase of Plymouth Meeting Mall’s transformation with the redevelopment of the property’s Macy’s store. Long before the term “retailtainment” was coined, PREIT was ahead of industry trends in transforming its properties from pure retail to full-scale lifestyle destinations, as evidenced by the evolution of Plymouth Meeting Mall. Its foresight into evolving consumer preferences and the need for differentiated retail offerings included the addition of Dave and Buster’s in 2009, nearly a decade prior to the entertainment explosion at malls, and Whole Foods in 2010, one of the first grocery stores on a mall property, according to a recent release from the company.

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Looking toward the next phase of its evolution, PREIT will deliver at least five new and distinct uses on the former Macy’s site with executed leases with three new tenants – Burlington, DICK’s Sporting Goods, and Edge Fitness – as lead tenants to replace the former department store, underscoring PREIT’s leadership in redefining the mall concept.   The Company is also negotiating leases with an arts and crafts purveyor and a craft brewery.

In addition to these new concepts adding a self-care use to the expanded plaza shops, Phenix Salon Suites is expected to open late this year. The beauty brand enables salon professionals to occupy their own suites within the salon, providing a personal private space for stylists and their customers.

With a daytime population of 1 million, Plymouth Meeting Mall is located in a well-situated, high-trafficked region at the intersection of four of Philadelphia’s major roadways. Over 90 million vehicles pass the mall per year, representing a significant opportunity to attract visitors from the surrounding region.

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