McDonald’s to spend $266M to update Pa. locations

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Restaurants are recruiting in senior centers and churches. They're placing want ads on the website of AARP, an advocacy group for Americans over 50.

McDonald’s will spend about $266 million to update over 360 Pennsylvania restaurants in the next two years as part of a multibillion-dollar plan to modernize its U.S. locations.

The national chain and its franchisees will spend $266 million between 2018 and 2019 to update the interior and exteriors of its Pennsylvania restaurants in the hopes of enhancing the guest experience, writes Kenneth Hilario at bizjournals.com.

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There are over 270 McDonald’s locations in the region, according to McDonald’s Restaurants of the Greater Philadelphia Region.

The restaurants receiving updates will get::

  • Modernized dining rooms with globally and locally inspired decor, new furniture and refreshed exterior designs;
  • Digital self-order kiosks to make ordering and paying easier. Kiosks empower guests to browse the menu, find options and tailor their meal just the way they want;
  • Remodeled counters to allow for new table service;
  • Digital menu boards inside and at the drive-through;
  • New designated parking spots for curbside pick-up through mobile order and pay;
  • Expanded McCafé counters and larger display cases.

To read the full story, click here.

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