Elmwood Park Zoo is polishing up its digital presence with the unveiling of its new logo and website – updating the storied brand for the first time in decades.
“With all of the amazing improvements we’ve made inside of the zoo over the last few years, we felt that it was time to update the zoo’s identity with a new logo and website,” said Shaun Rogers, the zoo’s Marketing Director who oversaw the updates.
The almost century-old institution revealed a clean new logo, courtesy of The Archer Group of Wilmington, Delaware. A spiritual successor of the zoo’s old hallmark, the new logo sports the iconic jaguar image and palm leaves in a clean graphic one would expect from a Silicon Valley tech start-up.
This sharp new logo now greets guests on the zoo’s completely overhauled online presence at Elmwoodparkzoo.org – the fruit of a year-long collaboration with Philadelphia-based tech company 1SEO.com.
“The relationship between the zoo and 1SEO has been an amazing collaboration and great things have come of it,” said Lance Bachmann, 1SEO founder and CEO. “It’s been an honor to help Elmwood Park Zoo grow their attendance year after year and help tell their amazing story to the community.”
Along with the clean new look, the zoo’s new website also marks a technological step forward with new functionalities like a digitally interactive map and a mobile-friendly layout responsiveness.
“We are extremely excited to share this new site with our guests,” said Al Zone, Elmwood Park Zoo’s Executive Director and CEO. “We are always looking to improve on our guest experience. When they visit our new website, we set the expectation for the quality and convenience that they can expect even before they set foot through our gates. And then once they are here, the site further enriches their experience with its functionality and ease-of-use.”
But the most exciting new feature of the site is the user-controlled live webcam that immerses visitors in the zoo’s iconic giraffe-feeding experience. Sponsored by Xfinity, the new giraffe-exhibit camera is the first of many webcams to zoo hopes to host in the near future that will bring the zoo’s animal ambassadors to the global stage.
“Comcast is proud to sponsor the new web cam feature so that animal lovers around the world can check in on the giraffe and zebras at the Elmwood Park Zoo,” said Carolyne Hannan, Vice President of Sales and Marketing, Comcast Freedom Region.
With its augmented functionality and handsome look, the nearly century old non-profit has high hopes its new website and logo will lead to excited reintroductions and vivid first impressions. “It’s really gratifying to be able to showcase our wonderful zoo with this new website,” said Shaun Rogers. “Even if you’ve never visited Elmwood Park Zoo, you’re immediately struck by its beauty through the video that plays on the homepage, and you can see how much fun it is to feed our giraffes when watching the live camera.”