Companies now routinely use artificial intelligence to decide which clothes to stock and what to recommend to customers.
And fashion, which has long shed blue-collar jobs in the United States, is in turn a leading example of how artificial intelligence is affecting a range of white-collar work as well, writes Noam Scheiber at bizjournals.com.
Machines can intrude even on workers known more for their creativity than for cold empirical judgments. Among those directly affected will be the buyers and merchandise planners who decide which dresses, tops and pants should populate their stores’ inventory.
In small but growing precincts of the industry where high-powered algorithms roam free, it is the machine — and not the buyer’s gut — that often anticipates what customers will want.
That’s the case at Stitch Fix, an online styling service that sends customers boxes of clothing whose contents they can keep or return, and maintains detailed profiles of customers to personalize their shipments.
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