At Cisco’s annual technology conference in Orlando, Florida, last month, Chief Executive Chuck Robbins declared that technical shifts were affecting how all companies used the internet, forcing Cisco to rewrite its product playbook.
Robbins has been pushing for networking systems to get simpler and smarter, both to reduce operating costs and to head off security threats, writes Don Clark at bizjournals.com.
New Cisco offerings that are based on Robbins’ streamlining strategy seem to be selling well, reversing years of revenue stagnation for the company’s core business. Since 2015, Cisco’s market capitalization has risen by more than 50 percent to around $200 billion.
Cisco’s momentum is representative of how some older technology giants are finding ways to survive vast changes in their markets, forces that felled earlier standard-bearers like IBM in personal computers and Nokia in mobile phones.