For many motorists, car memories come crowded with kids, trips, dogs and relatives. At a panel titled “Why Driving Matters,” held in Scottsdale, Arizona, in January, speakers shared their enthusiasm for cars, and asked what will happen to that enthusiasm when cars become self-driving, write Alan Rappeport and Ana Swanson at bizjournals.com.

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Cars have long been more than mere machines, and some drivers ask: Do autonomous cars risk being anonymous?

Some automakers contend they can successfully collaborate with autonomy in ways that preserve — and even enhance — the attachment that owners feel to their vehicles. British automaker McLaren, for example, heralds the ability of its six-figure sports cars to deliver exhilaration in the form of a “perfectly blended and balanced” driving experience.

“We sell entertainment, not transportation,” said Jens Ludmann, the company’s chief operating officer.

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