Lights, camera, action! Mega-movie theater coming to Willow Grove mall

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Studio Movie Grill is a Dallas-based chain that markets itself as a modern movie-going experience with full-service, in-theater dining. (Photo courtesy of flickr.com)

The former J.C. Penney department store located at the Willow Grove mall will soon play host to Hollywood heavyweights and box office draws. On screen, that is.

A proposal to transform the former J.C. Penney department store into a new Studio Movie Grill location was given the green light by Abington Township’s Board of Commissioners on Wednesday night, writes Andrew Parent on the PhillyVoice.

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Studio Movie Grill is a Dallas-based chain that markets itself as a modern movie-going experience with full-service, in-theater dining. Service buttons at seats allow moviegoers to order food and drinks and have them delivered before or during the show.

The mall, owned by Pennsylvania Real Estate Investment Trust, plans to open the theater by Labor Day weekend of 2019.

To read the complete story click here.

The Movie Tavern offers a similar concept at their location in Upper Providence Township just outside Collegeville.

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