Automobile Dealers Association in East Norriton behind the wheel of auto show

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The Auto Dealers Association of Greater Philadelphia is behind the wheel of the 118th edition of the Philadelphia Auto Show, running JFeb. 2 to Feb. 10. (Photo courtesy of Philadelphia Auto Show).

The  117th edition of the Philadelphia Auto Show, running Jan. 27 through February 4 at the Pennsylvania Convention Center, gives car enthusiasts the chance to experience the latest and greatest in technology and methodology. And that’s all courtesy of  Auto Dealers Association of Greater Philadelphia.

“Those nine days are the heart of the auto industry in our region,” said Kevin Mazzucola, executive director of the East Norriton-based organization that owns and produces the wintertime extravaganza of sheet metal and represents 190 franchised new car and truck dealers throughout the five-county Philadelphia region, writes Gary Puleo in The Times Herald.

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Mazzucola added that because manufacturers crank the tech-o-meter well beyond 10 with amenities like adaptive cruise control and blind spot warning systems, the appeal of the Philadelphia Auto Show is always evolving.

“The great thing about the Auto Show is that in this day and age of being bombarded with promotion and digital in all its capacities … ‘like me’ here, tweet me there, the show remains vital because it is the opposite of all of that. It’s not digital, it’s not virtual, it’s not TV, not radio, it is nine days of tangibly and physically being able to get into these vehicles and compare them for the biggest purchase you will make in your life other than your home. And nothing can do that other than the Auto Show.

To read the complete story, click here.

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