The Federal Communications Commission voted Thursday to dismantle landmark rules regulating the businesses that connect consumers to the internet, granting broadband companies power to potentially reshape Americans’ online experiences.

The agency scrapped so-called net neutrality regulations that prohibited broadband providers from blocking websites or charging for higher-quality service or certain content. The federal government will also no longer regulate high-speed internet delivery as if it were a utility, like phone services, writes Cecilia Kang for the New York Times. 

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The action reversed the agency’s 2015 decision, during the Obama administration, to better protect Americans as they have migrated to the internet for most communications.

Ajit Pai, the chairman of the commission, said the rollback of the rules would eventually help consumers because broadband providers like AT&T and Comcast could offer people a wider variety of service options. Pai was joined in the 3-2 vote by his two fellow Republican commissioners.

The discarding of net neutrality regulations is the most significant and controversial action by the FCC under Pai. In his first 11 months as chairman, he has lifted media ownership limits, eased caps on how much broadband providers can charge business customers and cut back on a low-income broadband program that was slated to be expanded to nationwide carriers.

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