Susquehanna International Group has always embraced game theory, taking employees to baseball games and using poker as a tool for teaching its traders. Now the U.S. firm is betting that gambling on sports could be its next winning investment strategy, writes Kit Chellel and Annie Massa for bloomberg.com.

“We felt that our market-making background could be conducive to sports trading because the challenges of analyzing large amounts of data in real time is a core competency of ours,” said David Pollard, Susquehanna’s head of strategic planning and special counsel in Bala Cynwyd, Pennsylvania. “Although trading volumes for U.S. sports on European betting exchanges are not currently significant, sports trading seemed like a good domain to extend what we do in other markets, and we’ll see if the trading volume materializes.”

Illegal in most American states, gambling on sports is legal and growing in much of Europe and Asia. The market is worth about $57 billion annually, according to Warwick Bartlett, chief executive officer of Global Betting and Gaming Consultants, based on the Isle of Man. That figure could rise to $70 billion by 2022, he said.

To read the complete story click here. 

[uam_ad id=”54875″]