Indochino, the online made-to-measure Canadian retailer, has opened its largest brick-and-mortar store to date in King of Prussia Mall, writes Marianne Wilson for Chain Store Age.

The new 4,100-square-foot space caps off a successful summer for the retailer. It has already opened three other stores, including a second New York City location, and flagship stores in Chicago and Washington, D.C.

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Earlier this year, Indochino also opened up in Edmonton and Vancouver in Canada. This latest site in King of Prussia Mall brings its total number of stores in North America to 17.

The new Indochino is a reflection of the brand’s stylish approach to customized menswear. Customers are paired with a “style guide” who takes measurements, helps with fabric selection, and guides the customer through the variety of options such as buttons, pockets, lapels, and monograms.

Each garment is then made to order and delivered in around four weeks.

“King of Prussia is our fourth showroom to open this summer,” said Drew Green, CEO of Indochino.”We are looking forward to growing this further as we continue to change the way a generation of men shop for clothing.”

Read more the Indochino experience at Chain Store Age by clicking here.

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